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Project · Branding & web · 2026
Project · 2026
Brand and website for a Latin American restaurant in New York.
El Conuco was opening a new concept: Latin American food with a Dominican accent, made for sharing. We built the brand from scratch and carried it everywhere: stationery, packaging, uniforms, social and a mobile-first website.
- Client
- POPULAR by El Conuco
- Location
- New York
- Disciplines
- Creative Direction · Web Design
- Year
- 2026
What we made
Branding
- 01Brand concept: “Good things become popular”
- 02Logotype, lockups and the P isotype
- 03Six-colour palette and typography
- 04Library of 30 food illustrations
- 05Brand phrases and tone of voice
- 06Brand manual
- 07Restaurant menu
- 08Applications: stationery, packaging, uniforms and social
Web
- 01Website: home, menu, the place, bookings and ordering
- 02Digital menu with a single data source
- 03Mobile-first design
- 04Next.js development and launch
Process
From the first stroke to the system.
Brand creation · 01 / 03
A logo you recognise without a signature.
Condensed, heavy, direct type, with a P isotype that works on its own: on a stamp, a napkin or an app icon.
The brand on the street
Web design
The menu, the booking and the place. On mobile.
The website grows out of the same system and was designed phone-first, because that's where people decide where to eat.
- →Complete digital menu with a single data source
- →Ordering and reservations ready to connect
- →Next.js: fast, accessible and search-ready
Let's talk about what you're building.
Tell me where you are. If I can help, I'll say so. If I can't, I'll say that too — and tell you who can.
I take a limited number of projects each quarter.