Brand strategy, creative direction and image consulting for companies, founders and professionals who intend to be remembered.
About
I'm Laura Rentería.
I work where three things meet: strategy, aesthetics and the person.
My background combines communications, marketing and advertising, image consulting and fashion PR. My work has been digital strategy, creative direction, content production, branding and brand experience across industries that have very little in common with one another.
In 2018 I founded Renace Fashion Studio. For years I worked with models, founders and professionals on how they looked, how they spoke and how they showed up. That's where I understood the thing that defines how I work now:
A brand can have flawless strategy and still fail, because the person representing it can't carry it.
So I do both. I build the brand. And I develop the person behind it.
Nobody buys what they don't understand.
What I do
How I can help
You can work on one or all three. Most projects start with one and end up touching the other two.
Process
A method, not a formula
The order never changes. The content always does.
- 01
Listen
We start with a long conversation. Not a form: an actual conversation where I understand the business, the moment, what's working, what's uncomfortable, and the thing you haven't been able to name for a while.
What you getA diagnostic session and a written record of what I found.
- 02
Diagnose
I review what exists — the brand, the competitors, the content, current perception, and the presence of whoever represents it. This is usually where the incoherences nobody wanted to look at directly come to the surface.
What you getBrand and presence audit, with clear priorities.
- 03
Define
The hard decisions get made. Positioning, territory, audience, tone, visual direction. Fewer options, more judgement.
What you getBrand platform and creative direction.
- 04
Build
Execution. Identity, content, campaigns, scripts, experiences, wardrobe, presence training — whatever the project needs, in the order that makes sense.
What you getThe deliverables agreed in scope.
- 05
Stay
The brand meets the world, and that's where it gets interesting. We adjust, measure, correct. Nothing is born finished.
What you getSupport through the agreed period.
Every project begins with a diagnostic conversation. I don't take work without one, because I wouldn't know what I was solving.
Selected work
The work, in detail
Projects where the brand and the person were built at the same time.
Case studies are published with each client's permission. Some projects are covered by confidentiality and don't appear here. If you'd like to see work relevant to your sector, write to me and I'll share it privately.
Write to meBeing good isn't enough. You have to be legible.
Frequently asked
Before you write
Let's talk about what you're building.
Tell me where you are. If I can help, I'll say so. If I can't, I'll say that too — and tell you who can.
I take a limited number of projects each quarter.
Contact
Write to me
Tell me briefly what you need. If you'd prefer, we can start with a short fifteen-minute call to see whether working together makes sense.